Alberto Heredia Ceballos-Zúñiga (born 2 March 1987 in Cádiz, Andalusia) is a Spanish footballer who plays as a forward.
Heredia played youth football at Real Madrid, sharing teams with future Spanish international Juan Manuel Mata.[1] He made his senior debuts with Sevilla Atlético, appearing rarely as the Andalusians promoted to Segunda División for the first time ever.
In the following three years, Heredia continued in Segunda División B. In the 2007–08 season, he represented Burgos CF and UD Marbella, being relegated with the former. Subsequently, he met the same fate with both PD Santa Eulalia and Terrassa FC, finishing the latter season with Getafe CF's reserves, in Tercera División.